It’s your data. Use it for a change.
How it Works
Set Up a Profile
Tell us about yourself, if you want to.
After you install the Mozilla Rally add-on, currently available for Firefox, we'll ask you to provide optional demographic data. This information helps us understand the composition and representativity of the Rally community. How much you disclose is up to you, and we’ll always ask your permission before we share any information with a research partner.How we collect your data
Join a Study
Find the study that’s right for you, then let your data do the work.
Each study has a clear focus, unique data needs, and specific goals. Before you enroll, we’ll tell you exactly who we’re working with, which data is being collected, where it’s going, and how it’s being used. Once you’re enrolled, Rally will do its thing until you tell it to stop or the study ends.How we use your data
Stay in Control
The Mozilla Rally icon will appear on the Firefox toolbar.
Use it how you want to. When you select the icon, you can update settings, enroll or drop out of studies, or even choose to leave Rally entirely. No hard feelings—participation is entirely up to you. We’re never collecting anything without you telling us to do so.How you own your data
When you participate in this study you are helping Rally discover how our community browses the internet. We will explore interesting online patterns like “doomscrolling” – the popular term for browsing outrageous or sad online news for a long period of time. Our findings will lead to new Rally features or blog posts about aggregate online behavior.
- Specific actions you take while browsing the web: loading a new URL, changing a tab, watching a video, or listening to audio (we do not collect the audio you are listening to, just that you have performed that action)
- The domains you visit as you browse the web (e.g., wikipedia.org) and the title, description, and type of page that you’re on (e.g., article, video, website)
- The time spent on each page and how far you scroll down a page
- Community Insights
- Product Discovery
We partner with trusted institutions that abide by our values and align with our vision for the future. All to ensure you’re putting your data in the hands of people you can trust to amplify your impact while protecting your privacy.