Current Studies

Exploitative tech is complex and complicated. To develop effective tools, policies, and resources that make a difference, we need to ground our work in airtight research. That’s where studies come in. When you consent to joining a study, you’re providing ethically-sourced, high-quality data to trusted sources who will amplify your contribution and maximize your impact.

“Mozilla Rally is one of the most exciting developments in the media research landscape.”
Ethan Zuckerman, Associate Professor of Public Policy, Information and Communication, University of Massachusetts, Amherst

Beyond the Paywall

by Researchers at Stanford GSB Ends: Dec 31, 2022

Study details

Study Description

Local newspapers are essential in the chain of democratic accountability, but changes in the economics of how news is produced, delivered and consumed threaten their survival. This project measures your engagement with news from different outlets in response to newsworthy events at the local and national scale. The results will help build our understanding of how the modern news environment works, and which alternative funding models for local journalism may be feasible.

Key Data Collected

  • On specific news websites: the full URL of the website you are on, the full text of the article you are reading, the size of ads on the article’s webpage, and the amount of time you spend browsing and playing media
  • On news aggregators, search engines, and social media websites: the domain (no webpage information) of the website, and the amount of time you spend browsing and playing media
  • All other websites: the amount of time you spend browsing and playing media (no domain or webpage information)
  • Advertising
  • News

Political and COVID-19 News

by Researchers at Princeton Ends: Dec 14, 2021

Study details

Study Description

This study examines Political and COVID-19 News across the web. Our goal is to understand how web users are exposed to, consume, and share these types of information, which can inform efforts to distinguish trustworthy and untrustworthy content.

Key Data Collected

  • Visits, shares, and exposures to specific websites from an established list known to spread authoritative information and disinformation
  • Whether you post links to these websites on social media
  • Your Rally demographics and an optional short survey
  • Misinformation
  • Social Media

Your Time Online and "Doomscrolling"

by Mozilla Rally Team Ends: Oct 13, 2021

Study details

Study Description

When you participate in this study you are helping Rally discover how our community browses the internet. We will explore interesting online patterns like “doomscrolling” – the popular term for browsing outrageous or sad online news for a long period of time. Our findings will lead to new Rally features or blog posts about aggregate online behavior.

Key Data Collected

  • Specific actions you take while browsing the web: loading a new URL, changing a tab, watching a video, or listening to audio (we do not collect the audio you are listening to, just that you have performed that action)
  • The domains you visit as you browse the web (e.g., wikipedia.org) and the title, description, and type of page that you’re on (e.g., article, video, website)
  • The time spent on each page and how far you scroll down a page
  • Community Insights
  • Product Discovery

In Collaboration With

We collaborate with trusted institutions that abide by our values and align with our vision for the future. All to ensure you’re putting your data in the hands of people you can trust to amplify your impact while protecting your privacy.

Ready to Rally?

The internet should be used to benefit all, not just some. With your help, we can create a safer, more transparent, and more equitable internet that protects people, not Big Tech.