How Rally Works
We built this platform to prove that the collective force of everyday people is more powerful than Big Tech ambitions. With the Rally add-on for Firefox, you can donate your data to studies that are designed to shine a light on the darkest corners of the internet and put the power to create a positive change in the right hands.
How we collect your data
At Mozilla, we operate with Lean Data Practices. Basically, we collect only what we need, nothing more.
As a browser extension, Rally can track the same kinds of data Big Tech or any other data collection platform can, but with one big difference. We only collect what we tell you we will, and not a byte more.
How we store your data
Your data is encrypted even before it’s sent from your browser and isn’t decrypted until it enters a secure analysis environment disconnected from the internet.
We’ll conduct an internal data review to make sure that the only data that leaves the analysis environment are high-level aggregate trends related to the goals of the study.
Who has access to your data
In short, as few people as possible. A limited number of people working with our research collaborators are granted access to the analysis environment.
Confidentiality is a key part of our collaborator contract, imposing strict standards on data access. Research collaborators only gain access to data related to their study, nothing more.
How you control your data
Rally is built to give you as much control as possible.
Participating is voluntary, meaning we won't collect data unless you agree to it first. You’re free to use (or not use) the platform as you see fit, and we’ll provide you with a clear understanding of what we have access to at every step of the way.
Your Data & Privacy
Our goal is simple: build a more transparent and equitable internet. We could do what other tech companies do, but there’s a right way and a wrong way to do things. The right way begins with informed digital consent, top-notch privacy controls, and a commitment to total transparency. Read our full Privacy Notice here.