How Rally Works

We built this platform to prove that the collective force of everyday people is more powerful than Big Tech ambitions. With the Rally add-on for Firefox, you can donate your data to studies that are designed to shine a light on the darkest corners of the internet and put the power to create a positive change in the right hands.

Technical Details

How we collect your data

At Mozilla, we abide by policies called Lean Data Practices. Basically, Mozilla and our research partners only collect what we need to support studies, nothing more.

As a browser extension, Rally can track the same kinds of data Big Tech or any other data collection platform can, but with one big difference. We only collect what we tell you we will, and not a byte more.

How we store your data

Your data is encrypted even before it’s sent from your browser and isn’t decrypted until it enters a secure analysis environment disconnected from the internet.

We’ll conduct an internal data review to make sure that the only data that leaves the analysis environment are high-level aggregate trends related to the goals of the study.

Who has access to your data

In short, as few people as possible. A limited number of people working with our research partners are granted access to the analysis environment.

Confidentiality is a key part of our partner contract, imposing strict legal standards on data access. Research partners only gain access to data related to their study, nothing more.

How you control your data

Rally is built to give you as much control as possible.

Participation is completely voluntary, meaning it’s possible to install Rally without us ever collecting a single piece of data. You’re free to use (or not use) the platform as you see fit, and we’ll provide you with a clear understanding of what we have access to at every step of the way.

Your Data & Privacy

Our goal is simple: build a more transparent and equitable internet. We could do what other tech companies do and treat your data as something that belongs to us, but there’s a right way and a wrong way to do things. The right way begins with informed digital consent, top-notch privacy controls, and a commitment to total transparency. Read our full Privacy Notice here.

Ready to Rally?

The internet should be used to benefit all, not just some. With your help, we can create a safer, more transparent, and more equitable internet that protects people, not Big Tech.